Executive Cluster

Marketing, Communications and Fundraising

Communication plays a fundamental role in moving the organisation from brand recognition to brand preference in the primary health care sector and positions the organisation as the leader in Public Health Innovation. Our ability to communicate with donors, patients and communities affected by HIV/AIDS is one of the more important components of Kheth’Impilo’s work and helps to ensure patients receive quality treatment and ongoing support.
Initiatives such as Narrative Therapy practice were used to derive success stories from program beneficiaries for illustrative program reporting as well as demonstrating impact. Infographics were introduced to translate complex program data outcomes and achievements for a diverse audience.
Communication plays an ongoing role in the conduct of the organisation’s business to ensure our stakeholders remain informed, educated and inspired by the work the organisation does. We continually strive towards achieving this by conveying program outcomes and successes in a consistent, clear and authentic way through various channels.
Kheth’Impilo makes provision for co-branding with partners and funders to ensure they are correctly identified, acknowledged and promoted visually and verbally where appropriate.
Focus areas include:

  • Effectively translating the organisation’s mission, vision and values
  • Assisting the organisation in achieving its fundraising and recruitment goals
  • Ensuring that the positive image of the organisation is maintained
  • Establishing effective media relations and ensuring correct media communication
  • Corporate Social Investment (CSI)
  • Co-branding
  • All promotional activities.

Marketing and Communications Lead Shane Everts is a multi-skilled individual dedicated to advancing the organizational goals through effective communication. He ensures that all publications reflect the brand and ethos of the organisation for optimized relations with donors, government departments, private sector, affected communities, media and the general public. Shane was the project coordinator for the strategic research initiatives division at the South African Medical Research Council and the Centre for Conflict Resolution prior to joining Kheth’Impilo in 2010.

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Shane Everts

Image of Shane Everts

Shane Everts

Marketing and Communications Lead Shane Everts is a multi-skilled individual dedicated to advancing the organizational goals through effective communication. He ensures that all publications reflect the brand and ethos of the organisation for optimized relations with donors, government departments, private sector, affected communities, media and the general public. Shane was the project coordinator for the strategic research initiatives division at the South African Medical Research Council and the Centre for Conflict Resolution prior to joining Kheth’Impilo in 2010.

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