Executive cluster

Marketing, Communications and Fundraising

AIM: To create a seamless experience for Kheth’Impilo audiences with a consistent brand message, communicated in the same tone and style, throughout different media and channels that reinforce Kheth’Impilo brand positioning as a leader in public health innovation.

Marketing and Communications plays a key role in driving the programme objectives to increase awareness and uptake of services by providing utility to targeted beneficiaries through the right message, using the right channel at the right time.

Effective marketing and communications facilitates in the differentiation of services and contribute to shaping our target audience’s perceptions on the benefits of available services, therefore, helping targeted beneficiaries to easily identify, access and engage with appropriate content, driving early adoption.