Executive Cluster
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Ashraf headed the formation of Kheth’Impilo. Prior to this he was executive Director for ARK SA from its inception in November 2003. Ashraf previously served as Director of the South Africa HIVAC Community outreach, Deputy Director of SAHIVAC, Medical Research Council and Director of Secure The Future HIV Research Institute. He also maintains a part-time General Practice.
In August 2003 he was appointed by the South African President to the 16-member South African Task Team responsible for the development of the detailed plan for the roll-out anti-retroviral treatment for the country. He holds a Degree of Bachelor of Medicine and Bachelor of Surgery from the University of Cape Town and a Masters degree in Public Health,(Occupational Health and Toxicology) from the University of Sydney. |
Organisational Sustainability
Sustainability of the work undertaken is achieved through negotiated strategic partnerships with the South African Government and other NGOs. It is envisaged that through these partnerships, the said interventions will continue once Kheth' Impilo's support of a particular activity ends.
Organisational sustainability will be achieved through the diversification of the donor base and ensuring that the organisation continues to be relevant to the needs of the country.
Marketing
Marketing and Communication plays an essential role in the conduct of Kheth’Impilo’s business and is responsible for ensuring that the image and public profile of Khethimpilo is effectively maintained and communicated correctly. The Marketing department guides and manages all marketing, promotional and/or related communications which may directly or indirectly impact on the Khethimpilo’s brand. Marketing is responsible for both above and below the line marketing initiatives and include
- Ensuring the positive image of Khethimpilo is maintained
- Co-branding
- Correctly translating the organisation’s mission, vision and values to target audiences
- Identify, and target specific market segments appropriately
- Undertake effective promotional activities
- Help Khethimpilo achieve its fundraising and recruitment goals
- Establish effective media relations and ensure correct media communication
If you are media affiliated or would like to know more about Kheth’Impilo, email your enquiry to marketing@khethimpilo.org